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This web site states the following, "Our mission at Parisse Plumbing is to serve our customers with our extensive knowledge of Plumbing, Heating, and air conditioning services." We noticed that the web page said " We have the expertise that only a Master Plumber has." It also said " We have gained our customers trust and built our reputation the hard way. We earned it! One job at a time. Continually offering the best value for plumbing, heating and air conditioning service in Philadelphia, and the surrounding counties. Ask About Our Video Camera Inspections - Could Save You 100 or more!." The header had plumbers Philadelphia as the highest ranking optimized keyword. It is followed by plumbing service Philadelphia, master plumber, and heating service which isn't as ranked as highly as plumbers Philadelphia. The next words parisseplumbing.com uses is clogged drain. drain cleaning was included and could not be viewed by search crawlers.